Lab / Games for Brands

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Games for Brands

A studio that makes brands playable. Branded mini-games, multi-week challenges and game activations, online or on site, in Arabic and English.

Open Games for Brands
Games for Brands website, home page
games-for-brands.vercel.app

Most brand campaigns ask a young audience to watch. Games for Brands asks them to play.

I started it because the best-performing activations I worked on had one thing in common: people had something to do. A mini-game on a website, a leaderboard on a stand, a challenge that runs for four weeks and gives people a reason to come back.

What it makes

  • Branded mini-games for websites and campaigns
  • Multi-week challenges with leaderboards and prizes
  • Game activations at events and in stores
  • Online events built around play

Arabic and English from day one.