CV

Experience

1. Aug 2026 – Present

   Senior Project Coordinator

   Class Act Events, Abu Dhabi, UAE

   • Manage event projects end to end, from RFP and proposal through execution and the post-event report.
   • Manage suppliers and the production process with the production team, from quotations and approvals through build, show day and dismantle.
   • Write technical and commercial proposals, event briefs, post-event reports and media reports for clients including ADNOC (ADNOC Logistics & Services, ADNOC Distribution), DGE, DCT Abu Dhabi, du and Apple.
   • Delivered the official UAE launch of iPhone 18 and iPhone 18 Pro Max in collaboration with Apple and du, and the DGE Townhall at Etihad Arena for around 1,800 guests.
   • Build event systems and interactive technology for Class Act events, and help the team set up AI agents and AI-driven workflows in-house.

2. Jun 2026 – Present

   Project Lead & Registration Manager

   LINKVIVA, Abu Dhabi, UAE

   • Project Coordinator for the Sheikh Zayed Summer Festival, a large-scale cultural and entertainment festival delivered by LINKVIVA.
   • Supporting end-to-end planning, coordination, and execution of the festival from pre-production through live delivery and post-event closeout, ensuring timelines, project milestones, and operational requirements were achieved across all workstreams.
   • Coordinating with internal teams, suppliers, venues, and stakeholders to manage project requirements, logistics, approvals, and day-to-day communications throughout the festival lifecycle.
   • Maintaining project documentation, including schedules, action trackers, meeting minutes, budgets, permits, and operational reports, ensuring full visibility and accountability across all project workstreams.
   • Supporting onsite event delivery by coordinating vendors, monitoring progress, resolving issues in real time, and ensuring smooth execution across all festival zones and activations.
   • Tracking project timelines, budgets, and deliverables, proactively identifying risks, and supporting the Project Director in ensuring the successful delivery of the festival.
   • Served as Registration Manager, overseeing daily entry and exit for up to 2,000 attendees, ensuring all guests were badged and categorized by age and gender, verifying correct group placement against eligibility criteria, and managing the on-ground registration team.
   • Coordinated with the transportation team to ensure safe boarding and accurate group allocation of attendees, including children, across a fleet of 200 buses, and acted as on-ground Operations Coordinator liaising between the client and operations team.

3. Sept 2024 – May 2026

   Projects Manager

   Zawaya Group, Abu Dhabi, UAE

   • Delivered 20+ large-scale events across government, cultural, corporate, and entertainment sectors, managing full project lifecycles covering concept development, budget control, vendor management, logistics, cross-functional team coordination, on-ground execution, and post-event reporting simultaneously.
   • Led cross-functional teams of contractors, vendors, creative suppliers, technical crews, and event staff across multiple concurrent productions, maintaining zero missed deadlines across all activations.
   • Owned 15+ client accounts end-to-end across UAE government entities, cultural institutions, and corporate brands, serving as the primary point of contact from brief through strategy, execution, and post-project reporting.
   • Built and delivered full concept proposals from scratch for every client engagement, taking briefs through full concept development, creative direction, budget creation, and execution planning before delivering on the ground.
   • Worked on creating the project's calendar and agenda, run of show, and coordinating with the design team for creating any assets.
   • Worked on ideation and generating new concepts and plans to execute projects, aligning with clients' needs.
   • Managed client relationships with government entities, including DCT Abu Dhabi, Department of Health UAE, DET/Visit Dubai, Louvre Abu Dhabi, and Qasr Al Hosn, navigating complex stakeholder environments and maintaining a trusted advisor status throughout all project phases.
   • Presented strategy recommendations, campaign performance insights, and post-event analytics reports directly to senior government and corporate stakeholders, protecting project scope, timelines, and budgets while maintaining client satisfaction.
   • Managed sponsor and partner relationships end-to-end from negotiation and contract activation through on-ground integration, post-event reporting, and renewal, identifying and executing organic account growth opportunities.
   • Identified upsell and account expansion opportunities across 15+ client accounts, contributing to AED 5M+ in total event-driven revenue through strategic proposals and scope development.
   • Oversaw integrated digital marketing campaigns with budgets reaching AED 2M alongside event delivery, managing paid social, influencer partnerships, and community engagement strategy in parallel with production operations.

4. 2024 – 2025

   Event & Community Manager (Voluntary)

   Deep Space Initiative, Global / UAE

   • Planned and managed the organisation's flagship annual event in Sydney as sole Event Manager, owning vendor sourcing, sponsorship coordination, and full run-of-show design from concept through execution for a global non-profit.

5. Jun 2022 – Sept 2024

   Senior Account Manager Digital & Events

   FP7 McCann, Hybrid Cairo, Egypt & Dubai, UAE

   • Managed 10+ major brand accounts simultaneously as primary client contact, presenting strategies, performance insights, and recommendations directly to C-level and government stakeholders across FMCG, real estate, financial, tech, and tourism sectors.
   • Handled Egypt's Ministry of Tourism & Antiquities (Experience Egypt), one of the agency's most complex government accounts, managing its global presence across 13 languages and coordinating cross-functional teams across multiple international markets.
   • Oversaw media and campaign budgets exceeding $10M USD across multi-industry accounts, managing full campaign cycles including TV ad production, media planning and buying, paid social, and integrated digital activations.
   • Contributed to new business pitches and account growth, leveraging audience insights and performance data to build strategic narratives that helped the agency win and retain major regional accounts.
   • Produced daily, weekly, monthly, and annual performance analytics reports using Talkwalker, Brandwatch, Sprinklr, HubSpot, and Google Analytics, translating data into actionable recommendations for senior client stakeholders.

6. Aug 2021 – Apr 2022

   Event Manager

   Expo 2020 Dubai, Dubai, UAE

   • Managed end-to-end event coordination across 100+ live concerts and cultural events over six months at the world's largest Expo, overseeing logistics, staffing, VIP and protocol guest management for government and diplomatic attendees, and real-time operational troubleshooting without a single critical incident.
   • Ensured full compliance with HSE, venue regulations, and security standards, maintaining clear documentation and communication with senior management throughout the event lifecycle.

7. Feb 2021 – Jul 2021

   Community & Events Coordinator

   Emaar, North Coast, Egypt

   • Supported the operational launch of Marassi Marina and Yacht Club, auditing vendors across F&B, beach, and community operations, and producing quality control reports adopted by management to maintain Emaar brand standards.

Skills

• End-to-end event production, RFP to post-event report
• Supplier and production management
• Concept and proposal development
• Run-of-show design
• Vendor and contractor management
• Risk management
• Budget and contract management
• Client relationship ownership
• Stakeholder management
• Account growth and upselling
• Integrated campaign strategy
• Paid social
• Social listening and performance analytics
• Brandwatch, Talkwalker, Sprinklr, HubSpot, Google Analytics
• Registration, ticketing and QR check-in systems
• AI agents and workflow automation
• CRM implementation

Education

• Bachelor of Commerce and Business Administration (Major in Business Management and Marketing), Helwan University, Egypt, 2021

Certifications

• Project Management Professional (PMP), PMI (in progress)
• Project Management
• Digital Marketing and Social Media Management
• Google certification, Google
• Meta certification, Meta
• Harvard Online certification, Harvard Online