Marketing CV

Experience

1. Sept 2024 – May 2026

   Projects Manager

   Zawaya Group, Abu Dhabi, UAE

   • Delivered 20+ large-scale events across government, cultural, corporate, and entertainment sectors, managing full project lifecycles covering concept development, budget control, vendor management, logistics, cross-functional team coordination, on-ground execution, and post-event reporting simultaneously.
   • Led cross-functional teams of contractors, vendors, creative suppliers, technical crews, and event staff across multiple concurrent productions, maintaining zero missed deadlines across all activations.
   • Owned 15+ client accounts end-to-end across UAE government entities, cultural institutions, and corporate brands, serving as the primary point of contact from brief through strategy, execution, and post-project reporting.
   • Built and delivered full concept proposals from scratch for every client engagement, taking briefs through full concept development, creative direction, budget creation, and execution planning before delivering on the ground.
   • Worked on creating the project's calendar and agenda, run of show, and coordinating with the design team for creating any assets.
   • Worked on ideation and generating new concepts and plans to execute projects, aligning with clients' needs.
   • Managed client relationships with government entities, including DCT Abu Dhabi, Department of Health UAE, DET/Visit Dubai, Louvre Abu Dhabi, and Qasr Al Hosn, navigating complex stakeholder environments and maintaining a trusted advisor status throughout all project phases.
   • Presented strategy recommendations, campaign performance insights, and post-event analytics reports directly to senior government and corporate stakeholders, protecting project scope, timelines, and budgets while maintaining client satisfaction.
   • Managed sponsor and partner relationships end-to-end from negotiation and contract activation through on-ground integration, post-event reporting, and renewal, identifying and executing organic account growth opportunities.
   • Identified upsell and account expansion opportunities across 15+ client accounts, contributing to AED 5M+ in total event-driven revenue through strategic proposals and scope development.
   • Oversaw integrated digital marketing campaigns with budgets reaching AED 2M alongside event delivery, managing paid social, influencer partnerships, and community engagement strategy in parallel with production operations.

2. Jun 2022 – Sept 2024

   Senior Account Manager Digital & Events

   FP7 McCann, Hybrid Cairo, Egypt & Dubai, UAE

   • Managed 10+ major brand accounts simultaneously as primary client contact, presenting strategies, performance insights, and recommendations directly to C-level and government stakeholders across FMCG, real estate, financial, tech, and tourism sectors.
   • Handled Egypt's Ministry of Tourism & Antiquities (Experience Egypt), one of the agency's most complex government accounts, managing its global presence across 13 languages and coordinating cross-functional teams across multiple international markets.
   • Oversaw media and campaign budgets exceeding $10M USD across multi-industry accounts, managing full campaign cycles including TV ad production, media planning and buying, paid social, and integrated digital activations.
   • Contributed to new business pitches and account growth, leveraging audience insights and performance data to build strategic narratives that helped the agency win and retain major regional accounts.
   • Produced daily, weekly, monthly, and annual performance analytics reports using Talkwalker, Brandwatch, Sprinklr, HubSpot, and Google Analytics, translating data into actionable recommendations for senior client stakeholders.

Skills

• Concept and proposal development
• Budget and contract management
• Client relationship ownership
• Stakeholder management
• Account growth and upselling
• Integrated campaign strategy
• Paid social
• Social listening and performance analytics
• Brandwatch, Talkwalker, Sprinklr, HubSpot, Google Analytics
• CRM implementation

Education

• Bachelor of Commerce and Business Administration (Major in Business Management and Marketing), Helwan University, Egypt, 2021

Certifications

• Project Management Professional (PMP), PMI (in progress)
• Project Management
• Digital Marketing and Social Media Management
• Google certification, Google
• Meta certification, Meta
• Harvard Online certification, Harvard Online